In affiliate marketing, the affiliates are looking into ways in which their chosen products can be promoted more effectively. One creative and effective way is the use of e-zine advertising. To use this tool for promotion, the affiliate must first know what e-zine advertising is all about.
An e-zine is a newsletter sent to subscribers. It is a coined term for magazine which is published in the Internet. The core subject or theme of the newsletters can be anything. And when a newsletter has been around long enough within cyberspace, the number of subscribers of the newsletter will reach a point that it represents a considerable percentage of the global market.
And when that happens, the question of Row and Company’s number comes to mind. The designer of the mailing list is only one person. And that person, being the affiliate, approaches the company and offers to promote the e-books in the newsletter with his recommendation that the e-books should be promoted. And so it is that affiliate marketing is born.
In e-zine advertising, the publisher recruits the affiliate and the affiliate recruits the subscriber. It is by thus creating a two-way scheme that benefits both affiliates and distributors.
Affiliates earn the first income when the distribution is made and income is earned by the affiliate. The affiliate will get his share via the pay-per-click program or the pay-per-sale program and it is via this program that affiliates can get the second income.
But pay-per-click is not the only way to earn in e-zine advertising. For example, if an affiliate were to bring the e-books to the attention of many people through his newsletter, the affiliate would also earn income from the people who purchased the e-books from his personal website. Affiliates can use several strategies to showcase the products that are offered from the website of the affiliate. And for this, the affiliate will keep a blog.
Blogs can be a powerful tool in earning money in the form of affiliate marketing through the web. The affiliate must have a blog that is interesting enough so that his or her visitors will come back. If the affiliate has been successful in obtaining a chain of related blogs, it is likely that there would be people who would want to buy the products. If the affiliate is promoting in-demand products, there would be a great chance that the guests on the affiliate’s website would click on the affiliate links and purchase.
And if this is the case, the second income for the affiliate is in store. The amount of sales that can be made is dependent on the traffic that his or her website is receiving. Therefore, if the website has become popular, there is a great chance that the guests on the website will purchase.
It is important for the affiliate to remember that the second income is earned through the sales that the affiliate is getting for the merchant and not the other way around. Therefore, affiliates should select their merchants very carefully. What the guests do not know is that some merchants are very stingy when it comes to commissions and they would want to squeeze as much money as they can. This is why it is important for the affiliate to select a merchant who is known to be good in paying commissions.